BabyBjörn

BabyBjörn is a Swedish family company founded by Björn Jakobson and his sister-in-law Elsa in 1961. It was then that the brand launched its first product - a baby rocker. Björn was already sure at the time that it would make life easier for families with young children. He wasn't wrong, the rocker conquered the children's goods market and to this day is one of the brand's most popular products.

The history of the brand's successive products is, in a way, a reflection of the fate of the founder and his family. Björn married Lillemor, a textile designer and the company's art director. They had four children, each of whom became the inspiration for a new product. Domestic dilemmas became BabyBjörn's design challenges. The parents' perspective helped invent and create solutions to make family daily life easier. The assortment quickly expanded to include a travel crib, a feeding chair and a changing table.

From the beginning, Björn consulted and collaborated with pediatricians to ensure that the brand's products were not only useful and well-designed, but also safe and adapted to the physiognomy of the little ones. It was the doctors who encouraged Björn to create a comfortable baby carrier, emphasizing how important closeness is to the parent-infant relationship. This is how the "Hjärtenära" carrier was created, which means "close to the heart." Since the 1970s, thanks to BabyBjörn, parents have been able to carry their babies on their chest - safely and comfortably.

In the 1980s, there was increasing talk about the role of dads in children's lives. It was at that time that BabyBjörn post ads featured fathers. The importance of closeness to both parents has always been one of the brand's fundamental tenets. This can be seen in BabyBjörn products.

Björn and Lillemor are passionate about improving their products. After years of development, testing and discussions with users - they succeeded in creating and releasing the Baby Carrier Original, another of the brand's bestsellers that is used by parents around the world today. Lillemor, sensitive to aesthetics and the needs of parents, launched the carrier in black, a revolutionary concept in the baby accessory industry at the time. The brand's intention, however, was clear - once again emphasizing the importance of both parents in caring for their toddlers. Years later, Lillemor emphasizes that it is amazing how the brand managed - through its products - to influence attitudes toward the role of fathers in the family.

BabyBjörn's mission is clear - it wants to create good, functional and safe accessories for little ones. The products are prepared with attention to every detail so that they can meet the needs of children at different stages of development. Today they can be found in 50 countries around the world.

For years, the brand's inspiration has been unchanged - children's needs and the desire to help families with young children in their daily routines. BabyBjörn products are known for their high quality, safety and unique design. Their functionality and the materials they are made of are pleasing to the eye and appreciated by moms, dads, and most of all - children.

BABYBJÖRN BABYBJORN Baby bjorn