Waytoplay

Kings of the Road, or Waytoplay!

The brand has created and manufactures toy roads to connect and arrange according to your own ideas. Flexible and sturdy components are available in different shapes and with various add-ons. Freely combined, they form the basis for playing street traffic, car races or expeditions into the unknown.

The history of Waytoplay began with a good idea. The brand's creator and founder Sybren and his wife Marise decided in 2013 to try their hand at the toy world. They released a pilot series of their waytoplay distributing it in one of the stores in Haarlem, the Netherlands. The 250 packs of sets disappeared in the blink of an eye. It was clear that Waytoplay puzzles were in demand and that a good idea could turn into a business.

Rather quickly, Waytoplay developed an online store and distribution on a global scale, while maintaining its initial enthusiasm and small team. In addition to Sybren and Marise, who handles the online store, the brand is made up of Lex, a distributor, and Stephanie, who handles marketing. The Waytoplay team is often joined by the owners' children, Bente and Joep, who sometimes help with packaging and sometimes take part in photo shoots - just having fun. The Waytoplay team reflects the qualities of their product: it is compact, reliable and flexible.

Waytoplay segments are manufactured in Germany. As the brand's founders emphasize - this is truly state-of-the-art technology. Because while some of the roads are simple, their production is not. When the components are ready they return to the Netherlands, where they are marked and painted on both sides. The coloring and packaging of the components is done in a sheltered workshop, allowing Waytoplay to develop and provide employment for those without access to the regular labor market.

The brand goes to great lengths to ensure that their products are not only durable, but also safe for children. The entire production process is thoroughly controlled, and the brand's collaborators are trusted and proven partners. Besides, another change is in prospect - the production of components from bio-based materials and even the use of recycled materials. All this to invest in sustainability and the future of future generations.

Waytoplay focuses on simplicity and the creative power of play. Road components have no wires, no need for wifi or screens. All that is needed - is a child's imagination and a little road chaos. The road will work well at home and in the field. The components will survive any conditions and can be freely used in sand, snow and even underwater. You won't find instructions in the Waytoplay kits, as there are no rules or binding standards in laying out. The route is determined by the children - according to their ideas. Children also determine who will be the driver, who will be the passenger and what the final road map will look like. A variety of toys, vehicles of different brands and virtually any piece of interior equipment fit into the components. There are no limits, there is only fun. In front of you Waytoplay, that is the endless pleasure of creation!