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In post-war Italy, in a small town called Seregno, Mariuccia De Feo Olcelli opened her pharmaceutical workshop. Her products were very popular among the locals. The business began to grow rapidly when her son, Manlio, expanded production. This is how the Olcelii Farmaceutici brand was established. Three generations later, Maria Elena Olcelli decided to expand the range of products and created the Linea MammaBaby line.
These are cosmetic products produced and formulated with the youngest in mind, meeting the needs of the most delicate skin, also suitable for adults.All this with the highest quality standards and in harmony with the environment. The cosmetics are certified and tested under the supervision of pediatricians. They are created using natural plant extracts from organic plantations. Each production batch is tested for harmful substances such as nickel, chromium and cobalt to ensure the highest level of safety for sensitive skin. All products are free of ingredients such as dyes, silicones, PEGs, parabens, SLS and SLES, and owe their beautiful fragrance exclusively to natural aromas.
All Linea MammaBaby products are certified by Cosmos Natural, which sets the international standard for natural and organic cosmetics. Both the finished products and the raw materials from which they are created are tested in the certification process. The brand also meets strict guidelines for sourcing materials that ensure respect for the environment. The entire production process takes place in Italy, which supports the local community and reduces the carbon footprint by shortening the distances traveled by suppliers. The brand is also committed to reducing its consumption of natural resources. In 2010, solar panels were installed to provide about 40% of the production facilities' energy needs.