B.Toys

Children are changing the world. Think how much your life has changed under their influence. And now think how much they can do when they grow up and gain even more strength, imagination, skills and knowledge. This is your gift to the world. Who they will become in the future also depends on what toys you surround them with now. This is the starting point of the creators of the B.Toys brand.

The Canadian brand was created when two friendly designers (and moms, of course!) teamed up with Battat, a company boasting its more than 120-year toy history. Thanks to this collaboration, B.Toys toys can be found almost everywhere in the world today. B.Toys draws from this meeting by offering toys that grow out of the experience of the modern parent, but maintain respect for tradition. The little doctor set from B. Toys? Here it is! A rocking horse? - How about a unicorn? At B.Toys you'll find all the toys you dreamed of as a child, and quite a few that probably never occurred to you. Well, after all, who would have thought of a Meowsic piano that plays cat melodies or a container - a luxurious hotel for observing insects, which you can take with you to the meadow?"

"Our method? A little fun. A little love. A little mischief. A catch of luck," write the brand's founders. That's exactly what B.Toys are. Inspiring. Colorful. Wonderfully intuitive. Simply fun!

And at the same time responsible to the planet. The designers make sure they're durable - so they can be recycled in the nicest way possible, i.e. passed on. The toys are free of harmful phthalates and BPA, and owe their stunning colors to eco-friendly paints and dyes. B. Toys also have a slight flair for packaging. It's not just that they're all made entirely from recycled and recyclable materials. Some you won't get rid of so quickly - they're so pretty, they easily transform into boxes for children's treasures.

By purchasing B.Toys you are supporting WE Charity, a charity founded in 1995 in Toronto by a remarkable 12-year-old who dreamed of helping children struggling with poverty, violence, lack of prospects and no access to education. EC has already built more than 650 schools in different parts of the globe. Because children change the world, right?"